A Legacy of Breakthrough Concepts and Expert Insight

Founded nearly two decades ago by author and award-winning producer Martha Webb, BCW Group is dedicated to providing real estate professionals with innovative tools to promote sales, increase productivity and build long-term customer relationships.

The company's flagship product, the Dress Your House for Success video program, was launched in 1988 and immediately gained widespread recognition by the real estate community as a "must have" standard for real estate success. Since its initial launch, Dress Your House for Success has been continually updated and has now been released in its all-new fourth edition. What's more, it remains the industry's number one selling staging video.

Based on the unprecedented success of Dress Your House for Success, BCW Group created and produced two more videos to further enhance the value your clients receive from working with you. Price Your House for Success and Finding Home complete the video education program series, giving real estate professionals all around the country the tools they need to successfully educate their buyers and sellers on critical real estate concepts.

In addition to the ground-breaking work BCW has done to promote education for buyers and sellers, the company also developed the highly-acclaimed "Certified Home Marketing Specialist" course in 2002. Hailed by agents nationwide as one of the best real estate courses available, this instructional course teaches real estate agents up-to-the-minute techniques to successfully manage the staging process for any house in any market, as well as vital communication techniques for positive customer relations. Not only do participating agents receive certification for taking part in the "Certified Home Marketing Specialist" course, many states have given it approval for continuing education credit.

Martha Webb continues to actively lead BCW Group and she consistently reaches out to the real estate community by speaking to thousands of agents each year at sales rallies, national conventions and company-hosted events.

Working alongside Martha is Marketing Director Paula Horton, who has dedicated herself to excellence in customer service since 1996. Regarded throughout the industry as an expert in high-quality customer service, Paula manages the "Certified Home Marketing Specialist" course, collaborates with the product development team to ensure stringent quality standards are upheld and maintains integral customer relations.